About Us


Hiap Seng Huat Foodstuff Sdn Bhd is foodstuff manufacture trading confectionery in candy, biscuit, jelly, chocolate, rice cracker, cookies, crispy potato, chocolate crispy in Butterworth Penang Malaysia. We have years of experience in food manufacturing, sales and marketing of retail foods and ingredients. We have a comprehensive range of packaged products for the retail trade whilst also offering the range in bulk packages for the health food and wholesale market.

As a leading company with for the confectionery food channel, we are committed to providing a broad range of products which are specially made to deliver consumer expectations taste and satiation through international quality accredited factories. Whether using our range for a party snack or adding as that important ingredient we are sure you will find our quality products appetizing. Hence we had built a reputation for quality, reliability and exceptional customer service and is now considered to be one of the leading suppliers to both local and foreign markets

It gradually expands and continues its effort in researching new products and improving technology to fulfill the growing demand of consumer in products quality and varieties. In line with our aggressive global marketing plans, our products are distributed throughout the world with the number of international distributors expected to increase substantially.



We only used high quality ingredients to ensure the unique taste and quality of our premium products with prompt service to all our customers.

Core Value

We guarantee that all our products are made under strict norms of quality, ethics and implementing all labour laws and regulations regarding safety and health, as well as under recycling and efficient energy use programs reducing the generation of residues.


Our future looks bright and we look forward to providing our customers with more options with catering, event planning, healthy alternative snacks and gluten free items.